{"id":9002,"date":"2020-03-27T17:20:00","date_gmt":"2020-03-27T16:20:00","guid":{"rendered":"http:\/\/www2.nethodolo.gy\/blog\/coronavirus-the-consumer-steer-in-the-right-direction-then-full-speed-ahead\/"},"modified":"2025-04-02T14:59:04","modified_gmt":"2025-04-02T12:59:04","slug":"coronavirus-the-consumer-steer-in-the-right-direction-then-full-speed-ahead","status":"publish","type":"post","link":"https:\/\/www.nethodolo.gy\/en\/blog\/coronavirus-the-consumer-steer-in-the-right-direction-then-full-speed-ahead\/","title":{"rendered":"Coronavirus &amp; the consumer: Steer in the right direction, then full speed ahead!."},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"768\" src=\"http:\/\/www2.nethodolo.gy\/wp-content\/uploads\/zhang-kenny-2J4e08Z54bo-unsplash-1-scaled-2.jpg\" alt=\"\" class=\"wp-image-8911\" srcset=\"https:\/\/www.nethodolo.gy\/wp-content\/uploads\/zhang-kenny-2J4e08Z54bo-unsplash-1-scaled-2.jpg 2560w, https:\/\/www.nethodolo.gy\/wp-content\/uploads\/zhang-kenny-2J4e08Z54bo-unsplash-1-scaled-2-1000x300.jpg 1000w, https:\/\/www.nethodolo.gy\/wp-content\/uploads\/zhang-kenny-2J4e08Z54bo-unsplash-1-scaled-2-1500x450.jpg 1500w, https:\/\/www.nethodolo.gy\/wp-content\/uploads\/zhang-kenny-2J4e08Z54bo-unsplash-1-scaled-2-768x230.jpg 768w, https:\/\/www.nethodolo.gy\/wp-content\/uploads\/zhang-kenny-2J4e08Z54bo-unsplash-1-scaled-2-1536x461.jpg 1536w, https:\/\/www.nethodolo.gy\/wp-content\/uploads\/zhang-kenny-2J4e08Z54bo-unsplash-1-scaled-2-2048x614.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>The big question that has all brands looking for answers\u2026 And then what?&nbsp;<strong><\/strong>The answer:&nbsp;<strong>\u2026after what?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After the pandemic?<\/li>\n\n\n\n<li>After the huge economic crisis looming?<\/li>\n\n\n\n<li>After the geopolitical maneuvering, with the US withdrawing more and more, and China establishing itself as both responsible for the tragedy and savior of the world?<\/li>\n<\/ul>\n\n\n\n<p>Can we ask ourselves now what the consumer that emerges from this crisis will be like in the face of so much uncertainty? We do not know how long it will last, nor how many people it will unfortunately take. Well, there is one certainty: The world will change. But you already knew that!<\/p>\n\n\n\n<p>We are in shock, and&nbsp;<strong>we forget that the world has been changing at rate<\/strong>&nbsp;unknown to humanity since&nbsp;<strong>the last two major events<\/strong>&nbsp;that devastated any certainties we had after of World War II:&nbsp;<strong>the fall of the Twin Towers and the great economic crisis of 2008.<\/strong><\/p>\n\n\n\n<p>A month ago we were wondering what society would look like when the \u201cThunberg Generation\u201d took control. Greta Thunberg: Young, Female, Environmentalist. A few years earlier we had wondered about what kind of world that Internet, mobile devices and social networks would end of configuring. Yes, the world will change\u2026. again. And after the pandemic, what will come will be\u2026 more changes.<\/p>\n\n\n\n<p><a href=\"https:\/\/es.wikipedia.org\/wiki\/Zygmunt_Bauman\"><strong>Zigmunt Bauman<\/strong><\/a>\u00a0is no longer around, but\u00a0<strong>he left some wisdom\u00a0<\/strong>to manage so much uncertainty (only in Spanish for now)<\/p>\n\n\n\n<p><em>\u00abEn la vida l\u00edquida la sociedad se basa en el individualismo y se ha convertido en algo temporal e inestable que carece de aspectos s\u00f3lidos. Todo lo que tenemos es cambiante y con fecha de caducidad, en comparaci\u00f3n con las estructuras fijas del pasado\u00bb<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"http:\/\/www2.nethodolo.gy\/wp-content\/uploads\/2021\/10\/zygmunt-baumann-nethodology.jpg\" alt=\"\" style=\"width:607px;height:auto\"\/><\/figure>\n\n\n\n<p><a href=\"http:\/\/www2.nethodolo.gy\/en\/contact\/\"><strong>Click to receive the full English version. We\u2019ll be happy to send it to you.<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"http:\/\/www2.nethodolo.gy\/wp-content\/uploads\/2020\/03\/annie-spratt-N46IkbWUvMU-unsplash-2-scaled.jpg\" alt=\"\" style=\"width:455px;height:auto\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1JuMMP0wITGp___hTg9c6xraWufCUw_mv\/view\">Download in pdf presentation format (only in Spanish for now):<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The big question that has all brands looking for answers\u2026 And then what?&nbsp;The answer:&nbsp;\u2026after what? Can we ask ourselves now what the consumer that emerges from this crisis will be like in the face of so much uncertainty? We do not know how long it will last, nor how many people it will unfortunately take. &#8230; <a title=\"Coronavirus &amp; the consumer: Steer in the right direction, then full speed ahead!.\" class=\"read-more\" href=\"https:\/\/www.nethodolo.gy\/en\/blog\/coronavirus-the-consumer-steer-in-the-right-direction-then-full-speed-ahead\/\" aria-label=\"Read more about Coronavirus &amp; the consumer: Steer in the right direction, then full speed ahead!.\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":8910,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-9002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudios-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coronavirus &amp; the consumer: Steer in the right direction, then full speed ahead!. - Nethodology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nethodolo.gy\/blog\/coronavirus-y-consumidor-virar-en-la-direccion-correcta-y-acelerar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coronavirus &amp; the consumer: Steer in the right direction, then full speed ahead!. - Nethodology\" \/>\n<meta property=\"og:description\" content=\"The big question that has all brands looking for answers\u2026 And then what?&nbsp;The answer:&nbsp;\u2026after what? 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