{"id":9263,"date":"2022-03-13T17:29:00","date_gmt":"2022-03-13T16:29:00","guid":{"rendered":"http:\/\/www2.nethodolo.gy\/blog\/barometro-digital-conflicto-rusia-ucrania-2\/"},"modified":"2025-04-02T15:20:09","modified_gmt":"2025-04-02T13:20:09","slug":"ukraine-crisis-barometer","status":"publish","type":"post","link":"https:\/\/www.nethodolo.gy\/en\/blog\/ukraine-crisis-barometer\/","title":{"rendered":"Ukraine Crisis Barometer"},"content":{"rendered":"\n<p>Digital Index &#8211; Week 10 (7-13 march 2022)<\/p>\n\n\n\n<p>The&nbsp;<strong>Russia-Ukraine conflict<\/strong>, as well as having grave humanitarian consequences, is already having a&nbsp;<strong>direct impact on consumer behavior<\/strong>&nbsp;and the communication and&nbsp;<strong>advertising activity of brands<\/strong>. Much like during the recent COVID-19 pandemic, the war in Ukraine is occupying a significant portion of consumer attention, transforming both their mood and consumption patterns.<\/p>\n\n\n\n<p>Here at Netholology, we\u2019ve launched a&nbsp;<strong>weekly digital barometer<\/strong>&nbsp;to study the&nbsp;<strong>evolution of both user behaviour and media outputs<\/strong>&nbsp;related to the conflict. The main objective is to measure the&nbsp;<strong>evolution of interest in the Ukrainian war<\/strong>&nbsp;among internet users and digital media.<\/p>\n\n\n\n<p>In order to facilitate comparability over time and between the various&nbsp;<strong>markets analysed (EU5 + Portugal)<\/strong>, we created an index that encompasses three metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Volume of&nbsp;<strong>Google searches<\/strong>&nbsp;related to the conflict<\/li>\n\n\n\n<li>Volume of&nbsp;<strong>media headlines<\/strong>&nbsp;that mention the conflict<\/li>\n\n\n\n<li>Volume of&nbsp;<strong>Twitter posts<\/strong>&nbsp;that mention the conflict (among users with &gt; 5,000 followers)<\/li>\n<\/ul>\n\n\n\n<p>This report will give you access to the most viral conflict-related search trends, news and tweets in each market. It also analyses looks at which&nbsp;<strong>brands have been mentioned most often<\/strong>&nbsp;in relation to the conflict, in both the media and on social media, and gives examples of the most virial brand-related content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"http:\/\/www2.nethodolo.gy\/wp-content\/uploads\/2022\/03\/Ukraine-EU5-BarometerV2.pdf\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"http:\/\/www2.nethodolo.gy\/wp-content\/uploads\/Ukraine-EU5-BarometerV2.png\" alt=\"\" class=\"wp-image-8685\" style=\"width:630px;height:auto\" srcset=\"https:\/\/www.nethodolo.gy\/wp-content\/uploads\/Ukraine-EU5-BarometerV2.png 960w, https:\/\/www.nethodolo.gy\/wp-content\/uploads\/Ukraine-EU5-BarometerV2-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"http:\/\/www2.nethodolo.gy\/wp-content\/uploads\/2022\/03\/Ukraine-EU5-BarometerV2.pdf\">Download Report<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Index &#8211; Week 10 (7-13 march 2022) The&nbsp;Russia-Ukraine conflict, as well as having grave humanitarian consequences, is already having a&nbsp;direct impact on consumer behavior&nbsp;and the communication and&nbsp;advertising activity of brands. Much like during the recent COVID-19 pandemic, the war in Ukraine is occupying a significant portion of consumer attention, transforming both their mood and &#8230; <a title=\"Ukraine Crisis Barometer\" class=\"read-more\" href=\"https:\/\/www.nethodolo.gy\/en\/blog\/ukraine-crisis-barometer\/\" aria-label=\"Read more about Ukraine Crisis Barometer\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":7978,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-9263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ukraine Crisis Barometer - Nethodology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nethodolo.gy\/blog\/barometro-digital-conflicto-rusia-ucrania\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ukraine Crisis Barometer - Nethodology\" \/>\n<meta property=\"og:description\" content=\"Digital Index &#8211; Week 10 (7-13 march 2022) The&nbsp;Russia-Ukraine conflict, as well as having grave humanitarian consequences, is already having a&nbsp;direct impact on consumer behavior&nbsp;and the communication and&nbsp;advertising activity of brands. Much like during the recent COVID-19 pandemic, the war in Ukraine is occupying a significant portion of consumer attention, transforming both their mood and ... 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