Here at Nethodology, we help Sanitas improve their healthcare solutions and corporate services by identifying insights from the digital ecosystem.
CLIENT
Sanitas
CAPABILITIES
- Brand Reputation
BACKGROUND
New technologies and digital solutions have disrupted and transformed the healthcare industry over the past few years. Telemedicine, robotic devices, wearables, mobile apps and the use of Big Data are just a few examples of this unprecedented transformation, that has been accelerated further by the COVID-19 pandemic.
Healthcare companies leverage thousands of patient-generated data points to undertake research studies. This allows them to offer more personalized, more preventative and more effective diagnoses which improve their patients’ quality of life.
One of the most important data sources is the digital ecosystem, and more specifically, social media networks. In times when customers are more empowered and connected than ever, analysing this data is essential for brands like Sanitas.
CHALLENGE
Monitor Sanitas’ brand reputation (the leading health and insurance company in Spain), as well as detect their clients’ pain points and consumer trends through social listening.
We start by collecting and integrating data from different online sources, such as social networks, Sanitas’ own corporate profiles, web pages, forums and other relevant sources such as quantitative studies or surveys.
SOLUTION
We start by collecting and integrating data from different online sources, such as social networks, Sanitas’ own corporate profiles, web pages, forums and other relevant sources such as quantitative studies or surveys.
Our team of analysts processes this data based on statistical criteria and then analyses it both quantitatively and qualitatively in order to identify business insights and valuable recommendations for the different departments within Sanitas.
In short, Nethodology’s Consumer Intelligence insights help Sanitas to better understand their patients, and place customer experiences at the centre of the decision-making process. Our studies also identify health trends that allow Sanitas to innovate its products suite and protect its online reputation constantly.
PROYECTO DESTACADO
La crisis del coronavirus ha modificado muchos patrones de conducta personal y, en consecuencia, de relación social. Por este motivo, en febrero de 2021, realizamos para Sanitas el ‘Estudio Bienestar Emocional’, en el que se encuestó telemáticamente a perfiles de diferentes edades y características demográficas con el objetivo de evaluar los cambios directos en su salud emocional durante los meses de confinamiento.
Las conclusiones del estudio ayudaron a Sanitas a conocer mejor las demandas que requerían sus pacientes en un momento social delicado. Así, durante 2020 Sanitas supo dar una respuesta oportuna a sus clientes que se tradujo en más de 55.000 videoconsultas de psicología, multiplicando por 17 las efectuadas en el año 2019.
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Mentions monitored from Facebook75.000
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Mentions monitored from Twitter350.000
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Tracked news from online media40.000
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Mentions monitored from other platforms60.000
“Nethodology is a strategic partner that helps us to better understand the conversation around Sanitas in social networks and advises us on how to improve our online reputation. Since we started working with them, we know much more about our brand health in the digital environment but also how users perceive us and how we can better connect with the community”.
Cristina Casares
Head of Digital Communications at Sanitas & Bupa Europe and LATAM.