Influencer Background Check - Nethodology - WE ANALYSE INFLUENCER RISKS
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Influencer Background Check

WE ANALYSE INFLUENCER RISKS

We analyse an influencers’ digital footprint to ensure they’re the right fit for your brand and won’t tarnish your reputation.

NO HIDDEN SURPRISES,
ONLY SAFE INFLUENCERS.

We assess every potential risk associated with an influencer’s digital footprint.
Our studies confirm that a bad decision can destroy your brand:

47% OF
INFLUENCERS

pose a reputational risk for brands due to their behaviour or lack of alignment with corporate values.

10% OF
INFLUENCERS

were identified as high-risk profiles due to inappropriate behaviour detected in their posts and digital content.

5 OUT OF EVERY 10 BRANDS

who work with influencers report having been victims of fraud, scams, or dishonest practices by these collaborators.

5% OF
INFLUENCERS

were directly rejected by brands, as their content was not aligned with their values or posed a high risk to associate with them.

WE ENSURE 100% ACCURACY BY COMBINING AI PROCESSES AND HUMAN VALIDATION

We combine Artificial Intelligence (AI) and Human Intelligence (HI) to ensure all risks are identified—without false positives. Our six-phase process involves the following:

RISK PROFILE BUILDING

AI ENGINE TRAINING

 

HISTORICAL DATA TRACKING

AI CONTENT PROCESSING

HUMAN VALIDATION AND ANALYSIS

RISK SCORE ASSIGNMENT

 

We analyse all major social media platforms, including TikTok, X, Facebook, Instagram, LinkedIn, and YouTube, as well as Google search results.

ALLOW US TO HELP YOU SELECT RISK-FREE INFLUENCERS

Reports include a risk index from 1 to 100, along with a traffic light and red-flag system so you can assess an influencer’s risk level in seconds.

For extra peace of mind, we are able to continuously monitor your influencers’ public activity, helping you anticipate any future reputational crises. Full control and constant reassurance for all your campaigns.

WE CONDUCT AN EXTERNAL RISK AUDIT SO YOU CAN DECIDE WHETHER TO COLLABORATE WITH AN INFLUENCER OR NOT. DON’T GET IT WRONG…

  • 01

    We are not an influencer recruitment agency.

  • 02

    We don’t serve influencers; we serve brands that want to protect their reputation.

  • 03

    We don’t manage campaigns or posts.

  • 04

    We don’t negotiate or sign contracts.

YOU’RE ONE CLICK AWAY FROM SAFEGUARDING YOUR REPUTATION AND WORKING SOLELY WITH INFLUENCERS YOU TRUST. LET’S TALK.