VIDEO CONTENT INTELLIGENCE
WE DECODE WHAT MAKES BEAUTY CONTENT WIN ON SOCIAL MEDIA
Our AI-powered content analysis reveals why indie beauty brands majorly outperform established brands and exactly how to close the gap.
READY TO UNDERSTAND WHAT REALLY DRIVES VIDEO ENGAGEMENT?
Our 3-pillar approach customised to power your brand
EXPLORE OUR RANKINGS
Request our ranking of 77 beauty brands across the make-up, hair, and skincare categories. Find out where you stand compared to your main competitors based on 5 key performance indicators.
OUR SERVICE PROVIDES YOU WITH:
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01
Strategic Playbook including strategic content recommendations.
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02
Interactive Dashboard including live rankings.
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03
Executive Workshop for a deep-dive discussion of findings.
THE WINNING CONTENT FORMULA…
Our AI analysis of top-performing videos reveals the exact characteristics that drive algorithmic favour.
+15pp
ENGAGEMENT BOOST
content with energetic music systematically outperforms ambient sound
+10pp
ENGAGEMENT BOOST
videos with diverse casting see significantly higher audience engagement
+8pp
ENGAGEMENT BOOST
videos filmed in home settings outperform others, showing a preference for UGC-style content