Brand
Reputation

Over the past 7 years, we’ve been analysing the online reputation of dozens of major firms across Spain and South America. This has allowed us to develop advanced and innovative solutions to meet our clients’ needs. Nethodology is responsible for executing Merco Digital, a benchmarking study within the Merco Companies report. Each year, we measure the online reputation of the top 100 companies across various countries (Spain, Mexico, Argentina, Colombia, Ecuador, etc.).

Below is a summary of the main solutions we’ve designed to tend to your company’s reputational needs.

Services

Brand Reputation
Analysis

 

It’s essential to monitor and continually evaluate a company’s reputation in order to determine brand health in the digital arena.

We offer a broad range of solutions that span from monitoring tools to periodic studies. These include the processing of multivariable data, quantitative/ qualitative data, as well as conclusions and recommendations from our consultant team.

Crisis
Management

 

While proper prevention minimizes the likelihood of a reputational crisis, it cannot neutralize all risks. When a crisis arises, it’s essential to understand both its consequences and how it was triggered. This information, if properly leveraged, can improve the response protocols for future crises.

We have developed the 5C methodology (Context, manual Coding, Characterisation, Content and Consequences) to provide relevant insights to communications managers during a crisis.

Crisis
management

 

Good prevention minimizes the chance of a reputation crisis, but it can’t neutralize all risks. When a crisis arises, even before contingency protocols are set in motion, it is fundamental to know exactly how the crisis was triggered and the consequences it produced.

We have developed the 5C methodology (Context, manual Coding, Characterisation, Content and Consequences) to cover all information needs and to provide the necessary answers to communications managers during a crisis.

24/7 Brand
Insurance

 

A reputational crisis can happen at any time. Our data indicates that messages go viral when more users are online, which is usually outside regular 9-5 working hours.

To ensure we have our clients’ needs covered at all times, we offer 24/7 immediate assistance, whereby we configure searches, create dashboards and activate alerts.

We also offer consulting services such as reputational impact analyses which are accompanied by conclusions and recommendations.

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