Follow’ is our in-house platform that monitors and analyses social profiles on Instagram, Facebook, Twitter, LinkedIn and YouTube. It provides companies with the metrics and insights they need to make the most of their own social channels, as well as learn best practices used by competitors or industry leaders.
Click for more details: +
- Followers: How is the size of our community evolving over time? Are we growing at the same rate as our competitors? Which network is growing the fastest? Which network’s performance should we improve?
- Activity: Is our content publishing strategy similar to that of our competitors? Should we generate more content or are we saturating our followers? What is the sector’s average content publication frequency and where do we stand relative to this?
- Engagement: What is our overall engagement rate? How has it evolved over time? What days/times lead to the best engagement rates?
- Content: Which posts/campaigns perform best/worst? How do particular territories perform relative to others?