Social Analytics (Follow)
Who wouldn’t love to get at a moment’s glance the evolution of your brand’s presence in social media and obtain insights into what content works best and publishing guidelines?
Follow is our technology solution for the monitoring, measurement and analysis of social profiles. It provides metrics and insights that companies need to get the greatest benefits out of their own social channels and also grants us the capability of learning how competitors perform, creating valuable market benchmarks. Currently, Follow retrieves the most relevant information from Facebook, Instagram, Twitter, LinkedIn and YouTube.
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- Followers: How is the size of our community evolving over time? Are we growing at the same rate as our competitors? From which networks are we achieving the most followers? Which networks show the greatest margin of growth?
- Activity: Are we following a publishing strategy too similar to the competition? Are we coming up short or saturating our followers? What is the average frequency of the sector and how do we stand in relation to this measure?
- Engagement: What is our overall engagement rate? How has it evolved over time? What days/ times elicit the best engagement rates?
- Content: What posts/ campaigns perform best? And the worst? It is also possible to manually tag each piece of content to later calculate stats for the entire territory.