MARKET INTELLIGENCE FOR AUTOMOTIVE BRANDS
Experience-Driven Methodologies Tailored for the Automotive Sector
We leverage digital listening and sophisticated analysis to create actionable insights. Our refined methodologies, perfected through years of collaboration with automotive partners, ensure adaptable and insightful approaches to specific research questions, facilitating informed decision-making.
Benet Pujol – Head of Market Research at SEAT, S.A.
"Nethodology helps detect and evaluate the conversations about our brands and products that are generated online. Monitoring the digital ecosystem in real-time and without limits is key to the management of SEAT and CUPRA brands”
Data-driven Autotomotive Decisions
We excel at distilling extensive data form digital platforms into concise reports. Focusing on consumers’ opinions, we empower automotive brands to make decisions in their international markets confidently. Our data-fuelled insights are always based on the latest consumer preferences and market trends.
Our methodology is rooted in the integration of Artificial Intelligence (AI) and Human Intelligence (HI), guiding each process through 4 major phases:
4Rs: Turning Digital Conversations into Relevant Insights
We meticulously discern and analyse the most relevant conversation, ensuring a focused approach. By aggregating related themes and topics, we offer a comprehensive perspective on digital conversations, enriching the depth and quality of qualitative analysis.
Big Data & AI
AI is crucial for handling large volumes of data and extracting valuable insights. Our approach combines automatic semantic analysis, automatic data classification, AI-powered image recognition, and qualitative scrutiny to understand digital discourse comprehensively.
A specialized team in the automotive sector
Our international team of automotive experts have in-depth knowledge about the automotive industry, making sure to provide relevant insights in consumer preferences, industry trends or reputational risks.
