The adoption of new technologies and digital solutions has disrupted and transformed the healthcare industry over the past few years. Telemedicine, robotic devices, wearables, mobile apps and the use of Big Data are just a few examples of this unprecedented revolution that has been accelerated –even more so- by the COVID-19 pandemic.
A huge amount of patient-generated information is leveraged by healthcare companies to drive research studies based on thousands of data points. This allows them to offer more personalized, preventive and effective diagnoses that help their patients to have a better quality of life.
One of the most important sources of data is the digital ecosystem, and more specifically, social media networks. Analysing this data is essential for brands like Sanitas in a new era where customers are more empowered and connected than ever.
Oversee Sanitas’ brand reputation (the leading health and insurance company in Spain), as well as detect topics of interest and concern to their clients through social listening.
Our process begins with the collection and integration of data from different online sources, such as social networks, Sanitas corporate profiles, web pages or forums and other relevant sources such as quantitative studies or surveys.
Our team of analysts is responsible for collecting all the available data, processing it based on statistical criteria, then analyzing it both quantitatively and qualitatively, in order to identify business insights and valuable recommendations for the various Sanitas’ departments we work with.
In short, the Consumer Intelligence insights we develop for Sanitas help the company better understand their patients’ experiences, and place them even more centrally in the decision-making map; our insights also identify health trends that allow Sanitas to innovate its products.
“Nethodology is a strategic partner that helps us better understand the conversation around Sanitas on social networks and advises us on how to improve our online reputation. Since we strarted working with them, we know much more about our brand health in the digital environment but also how users perceive us and how we can better connect with the community”.
Cristina Casares – Head of Digital Communications at Sanitas & Bupa Europe and Latam.