BACKGROUND
New technologies and digital solutions have disrupted and transformed the healthcare industry over the past few years. Telemedicine, robotic devices, wearables, mobile apps and the use of Big Data are just a few examples of this unprecedented transformation, that has been accelerated further by the COVID-19 pandemic.
Healthcare companies leverage thousands of patient-generated data points to undertake research studies. This allows them to offer more personalized, more preventative and more effective diagnoses which improve their patients’ quality of life.
One of the most important data sources is the digital ecosystem, and more specifically, social media networks. In times when customers are more empowered and connected than ever, analysing this data is essential for brands like Sanitas.
CHALLENGE
Monitor Sanitas’ brand reputation (the leading health and insurance company in Spain), as well as detect their clients’ pain points and consumer trends through social listening.
SOLUTION
We start by collecting and integrating data from different online sources, such as social networks, Sanitas’ own corporate profiles, web pages, forums and other relevant sources such as quantitative studies or surveys.
Our team of analysts processes this data based on statistical criteria and then analyses it both quantitatively and qualitatively in order to identify business insights and valuable recommendations for the different departments within Sanitas.
In short, Nethodology’s Consumer Intelligence insights help Sanitas to better understand their patients, and place customer experiences at the centre of the decision-making process. Our studies also identify health trends that allow Sanitas to innovate its products suite and protect its online reputation constantly.
“Nethodology is a strategic partner that helps us to better understand the conversation around Sanitas in social networks and advises us on how to improve our online reputation. Since we started working with them, we know much more about our brand health in the digital environment but also how users perceive us and how we can better connect with the community”.
Cristina Casares – Head of Digital Communications at Sanitas & Bupa Europe and Latam.
